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An Introduction to Marketing Research
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Scott M. Smith James Passey Professor of Marketing Founder, Qualtrics Gerald S. Albaum
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266 |
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Advertising and Promotion
|
Chris Hackley
|
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132 |
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
|
Terence A. Shimp University of South Carolina J. Craig Andrews
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116 |
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Agricultural Markets Instability
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Alberto Garrido, Bernhard Brummer, Robert M'Barek, Miranda P.M. Meuwissen
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85 |